LONDON FASHION WEEK
Happy November y’all! The heat has begun!
It’s going to be hard adjusting to regular life again. October is always a fun month for me with the start of the festival season and all the birthdays, anniversaries and halloween, of course. Here’s to spending long days on the beach, inventing new cocktails and generally feeling festive.
A few weeks ago, one of our cactus’ blossomed a beautiful, prehistoric looking, purple flower!
If you’ve seen the 1969 movie, Cactus Flower, you’ll understand what a beautiful thing is it, when a cactus blooms out of the direst conditions; an unattractive, prickly plant blooms the most beautiful flower.
Halloween is tomorrow, people! Many of us, including myself, have already had at least one party this week in which we have been anticipating the dress up for months.
Luckily I bought my costume a while ago. It’s a marshmellow pink and sheer Princess Jasmine wannabe get up that could probably double as a flower fairy suit with the right accessories. I’ve been waiting for a special-enough occasion to wear it and Halloween was just that!
Tomorrow is my second party and I’m a firm believer in not wearing the same Halloween outfit twice. Where’s the fun?
I’ve been looking for ideas and came across some fun celeb costumes to steal some inspiration from. I’ve decided that tomorrow night I will be dressing up as a Death Eater.
Here’s Nylon’s guide to Halloween Dress-Up:
1) Sexy is boring. Seriously, what makes Halloween fun is the fact that you can look weird, scary, or both at the same time.
2) Wigs are your friend. It’s amazing how much a wig can switch up your look.
3) When in doubt, pull on your fave sky-high boots to finish off a costume. It’s like the fashion girl’s version of sexy-fying a look.
4) Team up with a friend. Power in numbers, people (yes, that includes flamingos).
We have all heard about some kind of revolutionary clothing concept that makes us feel like the future is upon us: the “wellness” jacket impregnated with herbal treatments; the outfit that changes colour with body heat as a hazard warning; and the boots that adapt to any foot size.
Yet still fashionable shop windows and online offerings look suspiciously familiar: new, perhaps, in the mix of colours, especially with digitized patterns, or in ever-lighter stretch fabrics, but so far nothing to project fashion into a futuristic era.
But behind the apparent “sameness” of what was once called “new-ness”, fashion is changing drastically and there is no question about it. Where once the products were designed for an elite “fashion” group, is now out there for everyone, at every price.
You want a pair of unisex shorts, here they are! You need them in reptile skin with a designer label and an eye-watering price; or in denim, tie-died at next-to-nothing. They also come in silk, cotton, a variety of lengths and colours, yours for the picking, so what are you waiting for?
Walking through the streets of Cape Town during the day can give you a wonderful and insightful view of the amount of fashionable people popping up around us all of a sudden. With the online fashion movement growing ever larger and faster, it would be an insult not to look after your ‘look’.
Last night I posted the question on twitter, “if clothes are a means of telling everyone who you are and what you’re about, what single item of clothing is doing the momentous job for you right now?” It may sound simple at first glance, but when you really think about it, what do you have that’s truly unique and defines you?
We live in a world of “people’s choice”, where we all have our say (if your voice is loud enough, that is). With a billion selfies being posted on Instagram or other means, across cities and continents, there is a group mentality operating. The constantly changing “leaders” in the blogosphere set rules, with followers then absorbing. They reject, reformulate their endorsements and spit harsh judgements and critique.
Even fashion shows are now live-streamed, viewers can talk about them via social media before any reviews by fashion critics or other institutional commentators have appeared. I remember the joy of watching House Of Holland’s SS14 show live steamed on Style.com while on the couch. And simultaneously viewing pictures of Harry Styles from every angle imaginable on twitter, who was sitting in the front row. “RT @THECUT ‘Ooh, Harry likes this look girls’”, with a picture of him taking a second glance at one of the models on the runway. It must be a tough pill to swallow for fashion companies, especially those with a long heritage, well-orchestrated publicity campaigns and stores around the world who have, since today, been the leaders of what’s “in” and what’s “out”. For an established brand, this switch in fashion influence, can also be called “crowd critique”, and is more striking than a dramatic change of style, like the return of the floor-sweeping maxi.
“There is such a thing as fashion today,” says Tom Ford, “but it is everywhere and everything. Every kind of shoe with a high heel, flat, platform. So much, too much!”
You know instantly if something is a hit or a flop. The online response is quick. These are spontaneous reactions from people who are not fashion experts, which I believe is a great thing for designers, as these are the people are now in the lead of a fashion revolution. People are becoming more and more educated, and everyone is everywhere. We are all our own professional critics, and the truth is we’re very, very harsh.
This may be seen as the beginning of a negative reaction to the blogosphere, namely the greed that these online presence’ perceive: their need to be heard and be seen and followed, and ultimately, respected as part of the fashion world. This sheer amount of fashion words and images out there has had one definite effect for fashion companies: the need to go online and constantly press the refresh button.
At The Row’s recent SS14 runway show, everyone was a FROW, the space was specifically designed so that each and every person could view the clothing in the same way. Everyone was equal.
With this all said, it’s very clear that fashion is changing. Not only are Designers pressured into having a strong online presence, but they also feel the need to keep producing a constant stream of new ideas within the brand and outside the main runway shows in order to stay within the changing times.
In my own opinion I’d say that social media is the key to staying relevant by using technology to create fashion rather than just create instant reaction.
But what about young and upcoming designers? This is definitely the moment to use the (amazing) 21st century for what it’s worth. Those wanting to be well-known fashion designers need only a range and a webpage, and with exposure, some investment from a luxury conglomerates is also part of the trend.
Is the future of fashion design in some kind of production cyberspace? Or in traditional stores or yet-undiscovered venues? Whatever the answers, the future of fashion remains unfathomable, and probably the most exciting of times yet!
Eeek! I’m in love. Organic’s SS14 reminds me so much of some local Cape town designers stuff. It’s very High School In The 1990′s. teenage summer in the suburbs. Where your friends live in the same street as you do, and there’s a corner shop and a church just walking distance away.
The slip dress is my favourite piece (the last one) and I’m strangely drawn to the cardigans, quite a lot actually.